Execute Strategic Marketing through Impactful Research

Overview

Drive efficiency for your brand with the Marketing Intelligence Platform (MIP) that offers a host of functionalities within a single system. Undertake data-driven planning based on audience insights and learnings from past campaigns, focus on Customer Experience Management (CXM), automate work processes for media plan approvals, campaign execution and reporting; and get a holistic view of audience profiling, media insights, creative assets management, and a lot more. Fueled by industry data and enriched by AGL’s proprietary forecasting models, MIP is a strategic, result-driven platform that optimises your marketing efforts for greater efficiencies and efficacy.