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An Integrated Marketing Approach: From being a Leader to Empowering Ambitions!
- Break the Inhibition towards availing benefits from gold.
- Establish Muthoot Finance a Leader in the Category

Tactically Reach the audience base through all marketing mediums with an integrated communication approach, leveraging all brand assetsCampaign communications planned every quarter with a Larger theme – #LifeMeinAageyBadhiye #GoldLoanIsGood

• Theme-oriented Campaigns aimed at informing the benefits of availing Gold Loan (Educate) #LifeMeinAageyBadhiye #GoldLoanIsGood
• Offer/USP-based campaigns aimed at encouraging audience segment on the ease of the process (Encourage) #OneVistLoan #BigBusinessLoan #GoldLoanMela

Created Omni-presence across the Digital Platforms (Paid and Organic) with subtle support of ATL campaigns

• Prominent visibility on best-performing OTTs, leveraging Brand Ambassador’s following (Branding)
• High SOV buys for Quick Reach Build up

Resulting in Double digit Business ROI index

6Lac Digital Enquiries vs. Last quarter

• 200%

  Keywords Rank in Top 3 position on Google SERP (as on date)

• 93%

  vs. 2020 Brand Search Volume

• 8.9%

  Financial Year Growth Rate

To Increase the website's online visibility and improve medical procedures & treatment conversion rates.

To ensure leveraging the customer journey at each digital touch point, AGL not just optimized the Healthcare website for a user-first experience that includes clear visibility on doctor availability and detailed treatment information. The focus was also on improved visibility through local queries and search engine optimization (SEO) organically and through paid advertising.

2X increase in traffic to Speciality sections led to a 163% increase in leads from Organic

(Feb 2019 vs. last yr)

• 54%

  Increase in Keywords ranking in the top 10 positions on Google

• 94%

  Increase in Organic Traffic in 12 months

• 50%

  Jump in traffic from hyperlocal queries

Startup India is a flagship program of the Government of India and with strategic guidance from Department for Promotion of Industry and Internal Trade, focuses on fostering the entrepreneurial climate of the country. They wanted a consultative approach towards steering their social media presence in a way such that it could resonate well across the startup ecosystem and garner good engagement within Tier- 1,2,3 audience.

We adopted consultative and a collaborative approach, wherein we first established our current positioning and marketing objectives. This was followed by redefining the design language, creating content pillars, crafting campaigns that could resonate well within tier 1,2,3 audience. We also introduced vernacular content in our offering, hence increasing registrations for challenges and events.. We even leveraged email marketing, by disseminating custom curated emailers for the respective audience cohorts periodically.

• 9.2%

  Growth in followers From 151K to 165K

• 72.3%

  Growth in followers From 58.9K to 101.4K

• 24.5%

  Growth in followers From 440.5K to 548.4K

• 17%

  Growth in subscribers From 17K to 19.9K

Boost visibility on Google to increase organic traffic. Provide the most relevant content to the user to increase the time spent on the website.

We curated a knowledge graph comprising a range of evergreen topics based on user searches for long-term exposure. We focussed on high-quality content creation to build user trust and rapport. Structured data was created and added to all content pieces along with on-page optimizations to enhance the overall SEO.

• 49%

  Growth in Organic traffic

• 88%

  Increase in ranking keywords

• 51%

  Increase in average session duration

• 44%

  Increase in total website enquiries