The Idea Collective

Personalised Customer Experiences: The Role of CDPs in Transforming Engagement

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by - Nitin Sharma

Nov 20, 2023

In a world filled with many choices and information, businesses face a formidable challenge: meeting the ever-increasing expectations of their customers. Imagine this – you visit your favourite online store, and it knows exactly what you're looking for. Or, when you check into a hotel, it's as if they've anticipated your every need.

 

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