HAKUHODO

We see brands as living stories, full of potential and personality. At Hakuhodo.Lync, we translate your vision into creative campaigns that are fresh, clear, and memorable. Our team thrives on innovation and thoughtful execution, making sure your brand stands apart. We build narratives that invite curiosity and admiration. Let’s work together to bring your ideas into the spotlight.

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Yamaha Call of the Blue The Call of the Blue evolved from its 2018 debut — capturing childhood biking dreams — to its 2024 edition that spoke to teens on the cusp of riding freedom. It went beyond TVCs, bringing Yamaha’s racing DNA to life through ‘Blue Square’ showrooms and exclusive riding experiences like ‘Track Day’ and ‘COTB Weekend’. The campaign became a movement — with artists and TV reality shows remixing the anthem, and it went global with the logo now featured on the Yamaha M1 MotoGP bike. A true testament to its lasting impact, COTB won in the Persistent Long-Running Campaign category at the ET Brand Equity Shark Awards 2025.